What do we mean when we talk about strategy and tactics

What do people mean when they say ‘you have to be more strategic?’
Is the word strategy overused?
Do you wonder whether you should focus on strategy or tactics?

In this episode communication professionals we talk about what it means to be strategic and how the term is used in organisations today. We also share our thoughts on our interpretation of the word ‘strategic’ and our frustrations when people confuse tactics with strategy.

Further reading that you might be interested in:
https://www.intrafocus.com/2019/07/strategy-vs-tactics/
https://redefiningcomms.com/why-being-more-specific-in-2021-is-essential-for-organisations/

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